There’s something magical that happens in the Rochester and Finger Lakes region once December arrives. Lights begin to glow across our towns, the smell of fresh baked goods fills the air, and our favorite craft beverage spots transform into festive gathering places. Around here, we know how to celebrate the holidays with local flavor, community spirit, and a good drink in hand.
If you’re looking for unique holiday fun that supports local businesses, the ROC/FLX Craft Beverage Trail is packed with markets, classes, seasonal releases, and cozy events that make this time of year unforgettable. Mark your calendars and make the trail part of your holiday tradition.
Upcoming Events
December 6
Keg Tree Lighting at Peacemaker Brewing Company
9:30 PM
Cost: Free to attend
Kick off the season with one of the most cheerful traditions on the trail. Peacemaker lights up their keg tree and fills the taproom with local vendors, music, and holiday spirit. It is a perfect chance to grab a pint and shop for handmade gifts.
Rattlesnake Revue Burlesque: All I Want for Christmas
Iron Smoke Distillery
9:00 – 11:00 PM
Cost: $10
Looking for a holiday night out with a little flair? This burlesque performance brings glamour, humor, and seasonal sass to the trail. Sip on craft cocktails while enjoying a show that puts a playful twist on festive entertainment.
Santa at Rohrbach Railroad Street Beer Hall
2:30 – 3:30 PM
Cost: Free to attend
Santa will be jollying around the Beer Hall for one hour of photos and holiday wishes. Families can enjoy food specials, hot chocolate, and festive drinks. Adults can explore new small batch beers and beer flights, and there will be plenty of gift options for the beer lovers in your life.
Pop, Fizz, Clink at New York Kitchen
12:00 — 1:30 PM
Cost: $59
Whether you’re ringing in the New Year, toasting a milestone, or simply gathering with friends and family, the right bottle can turn any moment into a celebration. Join Julie Purpura of Wine Knot Experiences for an effervescent event of tasting and discovery as she guides you through five festive wines with the ability to elevate any occasion.
December 6, 13, 14, & 20
Peacemaker Holiday Market
12:00 – 4:00 PM
Cost: Free to attend
This popular holiday market features artisan goods, seasonal treats, and plenty of beer. Shopping local feels even better with a drink in hand and a lively community atmosphere.
December 13
SantaCon at The Cannery
12:00 – 6:00 PM
Cost: $20
Suit up in your holiday best and join the spirited crowds at The Cannery for SantaCon. With drinks, music, and plenty of laughs, this is a lively way to celebrate with friends along the trail. Don’t forget to stop at Iron Smoke Distillery!
December 18
Christmas Cookie Decorating Class
at JD Wine Cellars
6:00 – 7:30 PM
Cost: $43
Create edible works of art with beautifully baked cookies, frosting, and decorations provided. This class is perfect for families, friend groups, or anyone who wants a creative and delicious holiday outing.
December 21
Bottomless Mimosa Grinchmas Brunch at Star Cider
11:00 AM – 2:00 PM
Cost: $30
Celebrate the season with a holiday brunch featuring bottomless mimosas, festive food, and a little Grinch themed fun. It is a playful way to gather with friends before the holiday rush begins.
December 23
Iron Smoke’s Home for the Holidays Christmas Party
6:30 – 9:30 pm
Cost: $10
This lively Christmas party brings together live music, festive cocktails, and plenty of chances to wreck the halls. It is a fantastic way to gather with friends and soak in holiday cheer, complete with an ugly sweater contest and an indoor snowball fight that guarantees plenty of laughs.
December 24
Christmas Eve Happy Hour and Holiday Shopping at
Iron Smoke Distillery
1:00 – 5:00 PM
Cost: Free to attend
Whether you need a last minute gift or want to relax before the festivities begin, several member locations will offer specials and shopping opportunities on Christmas Eve. It is a relaxed and enjoyable way to support local businesses before gathering with family.
Make the Trail Part of Your Holiday Season
December hits different on the ROC/FLX Craft Beverage Trail. Whether you’re rounding up the family or chasing a night out with some real character, our member spots are serving up the kind of flavor, community, and winter vibes you won’t find anywhere else.
Map out a weekend adventure, show off the local scene to visiting friends, or just slip away for something seasonal and delicious. The holiday energy is kicking in across the trail—and we’re here for it.
Here’s to local makers, good company, and a season worth celebrating in the ROC and FLX.
